Queen Sirikit National Convention Center (QSNCC) recently opened Sarapad Thai, a curated destination bringing together Thai crafts, design, food and gifts through a contemporary lens at its Retail Zone on the ground floor.
The store adds a distinctive Thai dimension to the experience while bringing the charm of Thailand to an international audience. It welcomed international delegates for the first time during the 2026 IMF–World Bank Group Annual Meetings last week.
This latest addition helps enhance the Retail Zone of the convention centre with a wider range of offerings designed to meet diverse lifestyles. It aims to make a visit to the centre to be more than attending an event but an opportunity to experience art and culture, enjoy Thai food and spend time exploring the different spaces within the premises.
Besides its flagship store at One Bangkok, this second branch at QSNCC has selected a range of products to suit the venue and its diverse customer base, from fashion and accessories to crafts and home décor. Each item represents a "Piece of Thailand" -- something customers can take home along with a story and a lasting impression of the Kingdom.
The store also features a dedicated QSNCC Souvenir Collection, inspired by iconic symbols and landmarks of Bangkok including tuk-tuks, the Giant Swing, the BTS, the Garuda, Wat Phra Kaew and the QSNCC building itself.
These elements are reinterpreted through contemporary design and transformed into a range of everyday items and souvenirs, including scarves, tote bags, tumblers, notebooks and coffee cups.
Sarapad Thai at QSNCC is open daily from 10am to 8pm.
Visit qsncc.com.