The event took place at Hung Vuong Square (Bac Lieu Ward) and several other locations in Ca Mau province. Attendees included representatives from central and local government agencies, as well as organizations, businesses, experts, artisans, artists, investors, travel agencies, and a large number of local people and tourists.
Besides the Hot Air Balloon Festival, many other activities will be organized, such as: a space showcasing the finest intangible cultural heritage representing various regions across the country; a space promoting the intangible cultural heritage of salt making; and a trade fair, food fair , and OCOP product fair.
In addition, the program includes activities such as surveying tourist destinations in Ca Mau; experiencing the tourism product "Green Cape Day - Legendary U Minh Night"; a conference summarizing 5 years of implementing the cooperation program for tourism development between Ho Chi Minh City and the provinces and cities of the Mekong Delta for the period 2020-2025; and signing a joint plan on cooperation for tourism development for the period 2026-2030.