When traditional stalls move into the digital space.
For Ms. Vu Thi Luyen, a poultry trader at Linh Lang Market (Giang Vo Ward), selling online is an opportunity to reach younger customers who are accustomed to searching for and ordering products by phone. Customers can view information, place orders in advance, and then pick them up at a convenient time; sellers can also proactively prepare, pack, and deliver the goods.
In Giang Vo ward, the "Market 4.0" model is being implemented at Linh Lang Market and Thanh Cong Market through the Cho Quen platform. Information about products, prices, and product categories is put online, making it easier for buyers to search and contact vendors without having to visit each stall.